The backlash in opposition to kale salad and chia pudding has hit. And it’s referred to as “snackwave.”  

The Hairpin, which just lately coined the time period, calls snackwave the “Web phenomenon of younger ladies and teenage ladies expressing an obsession with snack meals.” This contains chips, cookies, and all method of greasy and/or tacky processed junk. Assume pizza, burritos, ramen, fare from lowbrow chain eating places and fast-food joints, plus microwavable crapola akin to Bagel Bites and Sizzling Pockets. Youngsters are loopy, proper?

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However snackwavers don’t simply eat this shit surreptitiously by the glimmer of their computer systems; they profess their devotion by tweeting about kissing sandwiches or being sexy for pizza. Sporting a French-fry gown or hamburger sweater is cool, too.  And naturally, there’s the shameless sharing of gluttonous Instagram pics.

MORE: This Is Why Processed Meals Are So Freaking Unhealthy  

If this sounds weird, that’s as a result of, properly, it’s. The self-professed junk-food junkies are typically skinny and fairly, full with sexed-up handles like burritobabe or pizzaslut. And due to the best way they give the impression of being, it’s apparent they spend far more time consuming salads and understanding than washing down sleeves of Oreos with a liter of Mountain Dew. The snack-food fixation is only a entrance to appear like a cool, laid-back lady who’s effortlessly beautiful and doesn’t fear about boring stuff like energy and quinoa.

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Nonetheless, why glorify rubbish? Within the case of snackwaving celebs akin to Jennifer Lawrence and Katy Perry, it runs the chance of making unrealistic expectations. (“I can eat Whoppers and nonetheless be a showstopper!”) And for the uncommon 19-year-old who can get away with consuming infinite junk now, you realize in 20 years she’ll be choking down baked hen and candy potatoes identical to the remainder of us. No less than, if she nonetheless desires to suit into that French-fry gown.