It is easy to need to be wholesome, however it may be exhausting—to not point out costly, and at occasions inconvenient—to really be wholesome. In an ideal world, natural meals would all be über-affordable, and, effectively, obtainable form of like an Uber, delivered proper to the doorstep.
Welcome to 2017, the place that good world might not be such a stretch.
The just-launched Brandless is like if Muji and the greenback retailer had a wellness love youngster. All the pieces on the on-line grocery retailer is priced at simply $3 (or much less!). Severely. That features each well being and superfood fundamentals (like natural oats and honey granola), buzzier gadgets like sea salt quinoa chips and natural agave nectar, and residential and wonder necessities like EPA-certified dish cleaning soap and natural cotton rounds. (Plus you possibly can outfit a kitchen very quickly—with not that a lot moolah—with Brandless’ $3 plates, bowls, knives, and extra.)
“We need to debunk the concept higher must value extra, as a result of it really does not, and everybody deserves it.”
Questioning “um, how?” Or “significantly?” Or “no, however significantly?” So had been we. However Brandless co-founder and CEO Tina Sharkey needs to be each clear and environment friendly, and is trying to handle two most important points: the over-saturation of merchandise in the marketplace (AKA that feeling you get when attempting to decide on an almond butter is definitely like discovering a needle in a haystack) and the inaccessibility of natural well being and wellness meals and merchandise. “That is our aim, to democratize entry to superior, superb stuff at honest costs,” Sharkey says. “We need to debunk the concept higher must value extra, as a result of it really does not, and everybody deserves it.”
So how does Brandless plan to drag it off? Click on right here to learn the total story on Effectively+Good.com.